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    Amethyst Group goes live with Toys R Us in the UK

    24th March 2023 / by Cathay Investments

    Amethyst Group goes live with Toys R Us in the UK

    3PL Case Study – launching a b2c warehouse for Toys ‘R’​ Us

    March 23, 2023

    Toys R Us UK approached Amethyst Group Limited late in 2021 looking for a logistics partner to launch them back into the UK.

    They required a 3PL who has experience in organising, setting up and controlling on-line businesses as this is how they planned to re-launched the loved brand.

    Their due-diligence was stringent as their re-entry into the UK market depended on this being successful, which in turn determined the future of any return to store level.

    After a yearlong discussion, Toys ‘R’ Us chose Amethyst due to their 22 years of experience working within the toy company sector, and the ability to provide the following solutions:

    Toys ‘R’ Us went live two weeks before Black Friday (after a two week trial/training period). The business has grown rapidly since.

    There is now a project to supply a national flagship chain with stock into their top nine stores. Amethyst have been involved with all meetings concerning supply. This goes live in later in 2023.

    Amethyst’s record in the ecommerce sector includes:

    Due to the above Amethyst was able to produce a working model to show how the Toys ‘R’ Us operation could be started and run from our super-hub in Wellesbourne.

    Amethyst won the contract in October 2022 and have had a very successful launch, Black Friday and Christmas period.

    Amethyst is part of Cathay Investments Limited, a European wide group specialising in distribution and logistics. Our specialist teams can move your goods from factory to customer covering freight forwarding, warehousing and transport.

    For more information about Amethyst Group, please click here.

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